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Judge Smails

06-02-2006, 01:31 PM

Why do some companies insist on changing logos which have stood the test of time?  I admit that I don't know much about marketing but it seems to me that most people tend to get a little turned off by change.  They seem to like familiar things, particularly when it comes to food.  That's why there's such a term as "comfort food".  So why would Sprite change their logo to some funky, spacy kind of ying- yang thing?Here's the new Sprite logo:<a href="http://www.ronfez.net/messageboard/posttopic.cfm/Forum/bizsprite2.html"><img height="257" src="http://img.coxnewsweb.com/B/03/36/73/image_3673363.jpg" width="102" border="0" /></a>Which to me kind of looks like the Quiznos logo:<img src="http://www.erwinterrace.com/images/2-05/quiznos_logo.gif" border="0" />Which kind of looks like the Fusion Razor logo:<img height="124" src="http://www.thegreenhead.com/technology/images/gillette_fusion_4.jpg" width="286" border="0" />

Tenbatsuzen

06-02-2006, 01:50 PM

judge_smails wrote: Why do some companies insist on changing logos which have stood the test of time? I admit that I don't know much about marketing but it seems to me that most people tend to get a little turned off by change. They seem to like familiar things, particularly when it comes to food. That's why there's such a term as "comfort food". So why would Sprite change their logo to some funky, spacy kind of ying- yang thing?Here's the new Sprite logo:<a href="http://www.ronfez.net/messageboard/posttopic.cfm/Forum/bizsprite2.html"><img width="102" height="257" border="0" src="http://img.coxnewsweb.com/B/03/36/73/image_3673363.jpg" /></a>Which to me kind of looks like the Quiznos logo:<img border="0" src="http://www.erwinterrace.com/images/2-05/quiznos_logo.gif" />Which kind of looks like the Fusion Razor logo:<img width="286" height="124" border="0" src="http://www.thegreenhead.com/technology/images/gillette_fusion_4.jpg" />   For the most part, regular users of the product don't care what the outside looks like, as long as the inside stays the same.  Sprite's still in a green bottle, with the same "Sprite" text logo, and it still tastes the same. Changing the labeling is trying to attract new customers.

Fallon

06-02-2006, 03:43 PM

judge_smails wrote: Why do some companies insist on changing logos which have stood the test of time? I admit that I don't know much about marketing but it seems to me that most people tend to get a little turned off by change. They seem to like familiar things, particularly when it comes to food. That's why there's such a term as "comfort food". So why would Sprite change their logo to some funky, spacy kind of ying- yang thing?Here's the new Sprite logo:<a href="http://www.ronfez.net/messageboard/posttopic.cfm/Forum/bizsprite2.html"><img height="257" src="http://img.coxnewsweb.com/B/03/36/73/image_3673363.jpg" width="102" border="0" /></a>Which to me kind of looks like the Quiznos logo:<img src="http://www.erwinterrace.com/images/2-05/quiznos_logo.gif" border="0" />Which kind of looks like the Fusion Razor logo:<img height="124" src="http://www.thegreenhead.com/technology/images/gillette_fusion_4.jpg" width="286" border="0" />

http://www.laserdisken.dk/billeder/forsidealm/1059173344117194.jpg

SatCam

06-02-2006, 03:46 PM

Fallon wrote: judge_smails wrote: Why do some companies insist on changing logos which have stood the test of time? I admit that I don't know much about marketing but it seems to me that most people tend to get a little turned off by change. They seem to like familiar things, particularly when it comes to food. That's why there's such a term as "comfort food". So why would Sprite change their logo to some funky, spacy kind of ying- yang thing?Here's the new Sprite logo:<a href="http://www.ronfez.net/messageboard/posttopic.cfm/Forum/bizsprite2.html"><img height="257" src="http://img.coxnewsweb.com/B/03/36/73/image_3673363.jpg" width="102" border="0" /></a>Which to me kind of looks like the Quiznos logo:<img src="http://www.erwinterrace.com/images/2-05/quiznos_logo.gif" border="0" />Which kind of looks like the Fusion Razor logo:<img height="124" src="http://www.thegreenhead.com/technology/images/gillette_fusion_4.jpg" width="286" border="0" />

http://www.laserdisken.dk/billeder/forsidealm/1059173344117194.jpg

69

This message was edited by SatCam on 6-2-06 @ 7:46 PM

Don Stugots

06-02-2006, 04:00 PM

<hr color="cococo" align="left">judge_smails wrote: Why do some companies insist on changing logos which have stood the test of time? I admit that I don't know much about marketing but it seems to me that most people tend to get a little turned off by change. They seem to like familiar things, particularly when it comes to food. That's why there's such a term as "comfort food". So why would Sprite change their logo to some funky, spacy kind of ying- yang thing?Here's the new Sprite logo:<a href="http://www.ronfez.net/messageboard/posttopic.cfm/Forum/bizsprite2.html"><img height="257" src="http://img.coxnewsweb.com/B/03/36/73/image_3673363.jpg" width="102" border="0" /></a>Which to me kind of looks like the Quiznos logo:<img src="http://www.erwinterrace.com/images/2-05/quiznos_logo.gif" border="0" />Which kind of looks like the Fusion Razor logo:<img height="124" src="http://www.thegreenhead.com/technology/images/gillette_fusion_4.jpg" width="286" border="0" /><hr color="cococo" align="left">

hey, its those changing of the labels that keeps my chick working. she comes up with labels, names and packaging.

jeffdwright2001

06-02-2006, 06:33 PM

And yet some logos will never change because they are recognized without even having words attached to it.<img height="36" src="http://dreamvalley-mlp.com/homepage/mickey.gif" width="41" border="0" />There was a study a few years back and out of the sample group 97% of children by age 3 recognized the Mickey Mouse icon as Mickey mouse.Here's another well known logo that is recognized internationally:<img height="163" src="http://www.zwpatch.com/images/company_scans/pepsi_logo.jpg" width="159" border="0" />

This message was edited by jeffdwright2001 on 6-2-06 @ 10:33 PM

ADF

06-02-2006, 06:39 PM

I prefer the old LOGO.<img width="360" height="381" border="0" src="http://drott.cis.drexel.edu/logo/turtle.gif" /> P.S. I hotlinked this image.  Don't tell anyone!

jafter

06-02-2006, 06:46 PM

Here is an old sprite logo. <img height="480" src="http://us.st11.yimg.com/us.st.yimg.com/I/colacorner_1897_9321209" width="640" border="0" />

tele7

06-02-2006, 06:49 PM

<img src="http://www.absolut-online.com/out/oxbaseshop/html/0/dyn_images/1/levis-jeans-751-02-02_406x500.jpg" border="0" />Even though the pocket design (soaring eagle) has slightly changed through the years, the basic Levi Red-Tab and soaring eagle pocket have stayed the same for 150 years.The oldest known pair of Levi's (circa 1879) was purchesed by Levi&co. for $46,000 on ebay.  I was lucky enough to see the in San Francisco recently.

Tenbatsuzen

06-02-2006, 07:36 PM

<img width="120" height="50" border="0" src="http://www.patstjohn.net/Graphics/Radio_Stations/WNEW/WNEW_logo.jpg" /> <img width="150" height="93" border="0" src="http://www.thebricktestament.com/press/wnew_logo.jpg" /> <img width="140" height="149" border="0" src="http://www.fybush.com/NERW/030414/bigblink.jpg" /> <img width="250" height="85" border="0" src="http://www.softtouchlaser.com/1027fm.jpg" /> AND THAT IS ALL IN SEVEN FUCKING YEARS.

Judge Smails

06-02-2006, 07:42 PM

You forgot:<img src="http://www.geocities.com/Hollywood/Bungalow/5014/wnewtalk.jpg" border="0" />

Tenbatsuzen

06-02-2006, 07:42 PM

To make it worse, I know for a fact that there's at least three other WNEW logos that are missing there... Talk@102.7 logoNewer "Rock of New York" logo."The New 102.7" logo

Tenbatsuzen

06-02-2006, 07:46 PM