SpicyMcHaggis
01-09-2009, 06:22 AM
So here's something that's become far too much of a problem for WWE lately. They claim to have three brands but all I see are three show titles with wrestlers jumping from one show to another. Miz and Morrisson seem to be a tag team where it doesn't matter what brand their affiliated with they can try to go after whatever title they want. Anyways, what I realized is that WWE is missing out on an opportunity to truly become what it's always wanted, which is truly THE dominant wrestling company. Yes, some would argue it already is but that's in a monopolizing sense.
We see three brands, and they're pretty much all the same. There have been some upgrades lately especially on Raw with perhaps the most in-depth character development I've ever seen in a long time, even if they are with established stars. So here's how I see it.
Raw - Wrestling's Present
If this is your flagship brand, then this is where you find the biggest main eventers and the mid-card guys who are gaining that status.
Smackdown - Wrestling's Future
Debut your FCW guys here. Have them develop over time and make them kings of the Smackdown brand. Then when they get really huge, ship 'em over to Raw.
ECW - All Star Show
Have your set group of wrestlers but give a unique offering that you're not going to find on any of the other shows, like a hardcore or cruiserweight division, or both. Plus, every now and then, book a special cross-brand match like an Extreme Rules because "their fight is so big only ECW could contain it" or something like that.
Brand Pride
WWE should be the governing unit over it's three brands. Raw and Smackdown's titles should be named after their brands and have their uniqueness with designs matching that of their brand's.
Raw World Heavyweight Championship
Raw World Tag-Team Championship
Raw Intercontinental Championship
Raw Women's Championship
Smackdown World Heavyweight Championship
Smackdown World Tag-Team Championship
Smackdown United States Championship
Smackdown Divas Championship
ECW World Heavyweight Championship
ECW World Cruiserweight Championship
Have a creative team for each show to focus on each show and guarantee unique storylines for each show. Make brand separation absolutely necessary unless it is called for in a storyline making it seem more special when one wrestler from another brand shows up on another show. Expand your rosters by a few guys to make each show feel like a different wrestling promotion. Make each show two equal hours. Return to specific brand PPV's so that storylines can carry over longer periods of time and have them build up to a climax at the PPV. Let the big four (Royal Rumble, Summer Slam, Survivor Series, Wrestle Mania) be the only times these shows mix unless it is a cross-brand match in a brand exclusive PPV.
I understand with the economy the way it is that this would all be too costly, but if WWE had done something like this from the beginning with its original brand separation gimmick, perhaps they would have been able to capitalize on two and then eventually 3 different brands to deliver to people and let them each have a unique audience.
We see three brands, and they're pretty much all the same. There have been some upgrades lately especially on Raw with perhaps the most in-depth character development I've ever seen in a long time, even if they are with established stars. So here's how I see it.
Raw - Wrestling's Present
If this is your flagship brand, then this is where you find the biggest main eventers and the mid-card guys who are gaining that status.
Smackdown - Wrestling's Future
Debut your FCW guys here. Have them develop over time and make them kings of the Smackdown brand. Then when they get really huge, ship 'em over to Raw.
ECW - All Star Show
Have your set group of wrestlers but give a unique offering that you're not going to find on any of the other shows, like a hardcore or cruiserweight division, or both. Plus, every now and then, book a special cross-brand match like an Extreme Rules because "their fight is so big only ECW could contain it" or something like that.
Brand Pride
WWE should be the governing unit over it's three brands. Raw and Smackdown's titles should be named after their brands and have their uniqueness with designs matching that of their brand's.
Raw World Heavyweight Championship
Raw World Tag-Team Championship
Raw Intercontinental Championship
Raw Women's Championship
Smackdown World Heavyweight Championship
Smackdown World Tag-Team Championship
Smackdown United States Championship
Smackdown Divas Championship
ECW World Heavyweight Championship
ECW World Cruiserweight Championship
Have a creative team for each show to focus on each show and guarantee unique storylines for each show. Make brand separation absolutely necessary unless it is called for in a storyline making it seem more special when one wrestler from another brand shows up on another show. Expand your rosters by a few guys to make each show feel like a different wrestling promotion. Make each show two equal hours. Return to specific brand PPV's so that storylines can carry over longer periods of time and have them build up to a climax at the PPV. Let the big four (Royal Rumble, Summer Slam, Survivor Series, Wrestle Mania) be the only times these shows mix unless it is a cross-brand match in a brand exclusive PPV.
I understand with the economy the way it is that this would all be too costly, but if WWE had done something like this from the beginning with its original brand separation gimmick, perhaps they would have been able to capitalize on two and then eventually 3 different brands to deliver to people and let them each have a unique audience.